Self-proclaimed as the modern day Dorothy Dandridge mixed with Madonna, Karen De Freitas’ infatuation with fashion developed while living on the islands of Saint Vincent and the Grenadines.
De Freitas eventually moved to New York City to attend the prestigious fashion college, Parsons School of Design. While attending Parsons, she apprenticed with brands like Alice & Olivia, Zac Posen, Bibhu Mohapatra, and Yigal Azrouel. Inspired by her apprenticeships, her amplified taste in contemporary designs along with her island flare, Soka was born.
The name ‘Soka’ derives from the monogram So-Karen and also her passion for Soca music.
De Freitas describes her relationship with fashion as “experimentation, reinvention, versatility, color, texture, shape, contrast and composition. The body is a vehicle for design, best described as a human canvas on which any mood, idea or belief can be interpreted.
“Each one of us has a role to play in life, and mine is that of a designer. I make an impact on our perception of ourselves and that of others through the media of clothing.”